If you want to access our Google Analytics dashboard, ask the team Performance Analyst or your friendly senior developer to add you to the Google Analytics team.
Digital Marketplace requires users to opt-in to Google Analytics, via a banner displayed at the top of each page.
If a user clicks ‘Yes’ or ‘No’ to state their preference, a
dm_cookies_policy cookie is set with ‘analytics’ set
False. Setting a preference hides the cookie banner for the user on subsequent pages.
See the Cookie Banner component README for full details of the Cookie Banner functionality.
The user can change their cookie preferences on the cookie settings page (linked to via their account). The cookie banner is not shown on this page, to avoid having two forms doing the same thing.
If a user opts in to analytics, the Google Analytics cookies are initialised, and a page view event is triggered.
dm_cookies_policy cookie is updated with their preference set to
If a user opts out of analytics, any existing Google Analytics cookies are deleted. The
is updated with their preference set to
See the Cookie Settings component README for full details of the Cookie Settings page functionality.
Our frontend apps have cross domain tracking enabled, to allow GOV.UK to measure page views originating from the Digital
Marketplace. For example, if a buyer clicks on a link on our app to the guidance published on GOV.UK, a
will be appended to the URL and get picked up by GOV.UK’s analytics setup.
The cross domain tracking is initialised as part of the digitalmarketplace-govuk-frontend repo analytics code.
To avoid sending personally identifiable information (PII) to Google Analytics, we strip any values that match an email regex before firing the page view event. None of our views intentionally include PII in the URL, but this could happen accidentally.
For example, if a user’s browser auto-filled one of the search boxes with their email address, that value
would appear in the address bar as
/search?q=myemail%40example.com. However the analytics tracking code would mask
that value, sending the page view as